Rubus odoratus – Purple Flowering Raspberry is a native, deciduous shrub known for its large, showy magenta-pink flowers, raspberry-like fruits, and handsome foliage. Blooming from early summer through late summer, its cup-shaped flowers attract bees, butterflies, and other pollinators. The lightly fragrant blooms give way to red, edible fruits that resemble raspberries, providing a food source for birds and wildlife.

This shrub’s broad, maple-like leaves add texture to woodland gardens and naturalized plantings. Its dense growth habit makes it ideal for use as a hedge, screen, or erosion control on slopes. Purple Flowering Raspberry grows 4-6 feet tall and wide, thriving in partial shade to full sun and preferring moist, well-drained soils. Low-maintenance and deer-resistant, it’s an excellent addition to native plant gardens and wildlife habitats.

Why Choose Rubus odoratus – Purple Flowering Raspberry?

• Large, magenta-pink flowers that bloom all summer
• Edible, raspberry-like fruits for wildlife and foraging
• Attractive, maple-shaped foliage with a coarse texture
• Tolerates partial shade and thrives in woodland edges
• Native, low-maintenance, and deer-resistant

Cultivating Tips:

• Plant in partial shade to full sun for best flowering and fruiting
• Prefers moist, well-drained soils but tolerates a variety of conditions
• Prune in late winter or early spring to manage size and encourage bushiness
• Spreads by suckers, which can be managed or allowed to form colonies

Design Ideas for Your Garden:

• Use as a flowering hedge or privacy screen in native plantings
• Ideal for woodland gardens and shady borders
• Combine with ferns, shade-loving perennials, and other native shrubs for a naturalized look

Ecological Benefits:

• Supports pollinators with its long bloom period
• Provides fruit for birds and mammals
• Offers dense cover for wildlife and prevents soil erosion